Tracing addiction through history, Alter shows that we’re only just beginning to understand the epidemic of behavioral addiction gripping society.
They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. These inventions have profound upsides, but their appeal isn’t an accident.
People have been addicted to substances for thousands of years, but for the past two decades, we’ve also been hooked on technologies, like Instagram, Netflix, Facebook, Fitbit, Twitter, and email-platforms we’ve adopted because we assume they’ll make our lives better.
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